No more external links or separate websites for your blog – on the wordpress platform, your blog is built right in. So for businesses, this makes updated your blog and your website extremely easy – and helps your website gain rankings on the search engines because your content is constantly being updated.
Having your own blog is also important because all of the emails you send out will direct the reader back to your blog. For example, if there is some kind of special offer or breaking news that is related to your business, you can make a blog post about it, then send out an email blast to your list letting them know about the news or special offer, and include a link back to your blog for more information. This is much better then just sending people to your company replicated website.
Blogging to make money is a longterm strategy. The more consistently you blog over time, the more highly your blog will rank on the search engines. So why not start now?